It should be aesthetically pleasing in both small and large sizes in a variety of mediums a good rule of thumb is the business card billboard rule your logo should look good on both 5 your. Logo design guidelines for small business page 1 logo design guidelines for small business by dean koontz first and foremost a logo should embody your businesss brand this is more important than simplicity balance line or color even an aesthetically perfect logo fails in its purpose if. Setting guidelines ensures that the logo is used properly and as you had intended these guidelines are called logo usage guidelines and they are an integral part of any brand strategy and brand style guide coming up with guidelines for how your logo should be used ensures itll always look great illustration by orange crush. Free reading logo design guidelines for small business uploaded by beatrix potter setting guidelines ensures that the logo is used properly and as you had intended these guidelines are called logo usage guidelines and they are an integral part of any brand strategy and brand style guide coming up with guidelines for how your logo