Persuasive 2007 the second international conference on persuasive technology was hosted by stanford university april 26 27 the program featured a large number of presentations both oral and in poster format on new findings new conceptualizations and designs and new reflections on persuasion through technology. Persuasive 2007 the second international conference on persuasive technology was hosted by stanford university april 26 27 the program featured a large number of presentations both oral and in poster format on new findings new conceptualizations and designs and new reflections on persuasion through technology. This book constitutes the thoroughly refereed post proceedings of the second international conference on persuasive technology for human well being persuasive 2007 held in palo alto ca usa in april 2007 the 37 revised full papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book