Pink ribbon blues how breast cancer culture undermines womens health is an uncompromising look at what gayle sulik calls pink ribbon culture sulik demonstrates how cause marketing serves not only to influence our understanding of breast cancer and how to support recovery but actually functions to undermine womens health. Sulikgpinkribbonblues howbreastcan cercultur eunde rmine swomenshealth newy o rkoxfo rd university press usa 2010 29 95 hbk 4 24 pp isbn 10 97 80199 74045 1. Sociology of health amp illness volume 33 issue 7 book reviews free access pink ribbon blues how breast cancer culture undermines womens health sukari ivester university of california berkeley search for more papers by this author sukari ivester university of california berkeley. This book is a must read for all players in the breast cancer culture and anyone interested in womens health kathy charmaz professor of sociology sonoma state university in pink ribbon blues gayle sulik has brought sociological feminist and media theory together for a deep and broad analysis of the consumer world of breast cancer she . This could have been a very good book there are many things about our pink ribbon culture that are ripe for critique the lack of access many women have to diagnostic and treatment services the use of breast cancer as a marketing tool the overselling of early diagnosis and the inexcusable tendency to ignore patients with metastatic cancer or even worse blame them for the state of their