The second edition takes an excellent practical introduction to public relations research and improves on it by incorporating recent trends and practical examples to help students and practitioners understand the complexities of the field marcia w distaso phd college of communications the pennsylvania state university. In addition more public relations theoretical research is being conducted by the industry as evidenced in the institute for public relations ipr and the council of public relations firms cprf forming a joint venture inquiring into the impact of public relations11 and the iprs continuing commission on public relations measurement and . Primer of public relations research 2nd second edition author wikictsnetorg jessica daecher 2020 12 05 02 16 28 subject primer of public relations research 2nd second edition keywords primerofpublicrelationsresearch2ndsecondedition created date 12 5 2020 21628 am. Primer of public relations research second edition don w stacks the guilford press new york london contents preface to the second edition preface to the first edition v ix part i an introduction to research in public relations chapter i understanding research an introduction with public relations implications. Buy primer of public relations research second edition 1 by stacks don isbn 9781572307261 from amazons book store everyday low prices and free delivery on eligible orders