World made sexy freud to madonna book december 2007 with 20 reads how we measure reads a read is counted each time someone views a publication summary such as the title abstract and . A world made sexy freud to madonna author paul rutherford publisher university of toronto press 2007 isbn 080209466x 9780802094667 length 371 pages subjects. A world made sexy is a clear and lucid account of how sex came to permeate popular culture in the late twentieth century rutherford demonstrates considerable expertise in advertising history nonetheless the book is written for an interdisciplinary audience and should appeal to anyone interested in the question of why sexuality plays such a prominent role in commercial culture . A world made sexy in this book paul rutherford argues that this phenomenon is a product of one of the major commercial and political enterprises of the twentieth and twenty first centuries the creation of desire for sex for wealth and for entertainment. A world made sexy is a clear and lucid account of how sex came to permeate popular culture in the late twentieth century rutherford demonstrates considerable expertise in advertising history nonetheless the book is written for an interdisciplinary audience and should appeal to anyone interested in the question of why sexuality plays such a prominent role in commercial culture